Lois

Status: completed, 2015

Location: 98 Avenue C, New York

Area: 550 square feet

Scope: interiors, custom furniture, custom lighting

 

Owners Nora and Phoebe tapped Michael Groth co to develop an innovative and thoughtful environment to match their forward-thinking all-draft wine bar concept. MGC culled inspiration from modernist architecture, bauhaus graphics, and turkish textile design to arrive at a space that is at once thought-provoking and inviting. Working closely with graphic design studio XXIX, MGC integrated branding into the space, from a 3D-printed logo for the menu board to floor-to-ceiling custom wallpaper featuring an elongated logo pattern. MGC also designed custom brass wall lights that playfully echo the geometry of the interior architecture. Lois was featured in Wallpaper’s City Guide to New York for 2015.

 

 

The Eddy

Status: completed, 2014

Location: 342 East 6th Street, New York

Area: 850 square feet

Scope: interiors, custom furniture, custom lighting

 

Owners Brendan and Jason brought on Michael Groth co to transform the previous restaurant into a more functional and inviting space. MGC exposed brick walls to provide warmth and designed custom built-in banquettes to maximize seating and comfort in the dining room. The old bar was rebuilt from the ground up to create a stunning backdrop for the nightly theater that is the cocktail program at The Eddy. Delicate nickel-plated lighting, designed exclusively for the space, elevates and complements the reclaimed barn wood backdrop. The Eddy has been featured in numerous publications including The New York Times, Wallpaper, and The New Yorker.

 

SMAKK studios

Status: completed for Homepolish, 2015

Location: Williamsburg, Brooklyn

Area: 1200 square feet

Scope: interiors, custom furniture

 
 

 

Furniture

 

 

Lighting